When it comes to community sites, I have grown to believe that there are two distinct sets of objectives. The primary objectives are basically related to functionality: up-to-date software and an optimized server are prime examples. The secondary objectives include all the eye candy: a sparkling look, the catchy logo.

Today I read an interesting article[1] that focused on primary objectives with regard to forum communities. It raised interesting points about vBulletin that I thought were rather valid, e.g. the bloated code base leading to an inefficient use of resources. The article suggested the use of a comprehensive content management system as reasonable replacement of a simple vBulletin setup (utilizing Subdreamer or a similar solution if applicable).

Many of the sites I frequent focus on looks while entirely ignoring the primary objectives. I will be the first to admit that eye candy is a pleasant addition to any community site, but that is exactly what it is, an addition. A nice look cannot justify cutting back on the primary objectives, i.e. sacrificing vital functionality for some pleasing appearance. I have been contemplating the use of a comprehensive content management system instead of vBulletin - especially one that is lean and mean - and I am encouraged to see that I am not alone with my thoughts.

References

1. McDermott L . 
   2007.  Goodbye vBulletin, Part 1: Reasons to Switch.